![]() ![]() However, a dedicated beauty store concept is set to plug the gap in company’s retail portfolio-with interests in grocery, fashion and lifestyle, footwear, electronics, medicines and home goods. To be sure, Reliance Retail already retails beauty and personal care products via its own large network of department store chains. “Tira will be the premium piece of it, non-premium piece we are yet to decide," he said. Tira will house more premium brands while another concept could be underway to cater to mass beauty products. The first store will come up by end March or early April in Mumbai, Subramaniam said. The site will open for consumers “very soon". We have launched Tira for employees, a site called ," Subramaniam V., managing director, Reliance Retail Ltd, said on the sidelines of an event organized by industry body FICCI in the capital on Monday. “We are bringing it (beauty concept) under the official umbrella of beauty.
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